Web video is an amazing way to get your message out to the world. But before you just throw that shiny new commercial up on the internet, consider how and where it will be seen. Is it going to be used as a Pre-Roll before entertainment or news content? This may change your script. Make sure your name and message are front and center in the first five seconds, before viewers can skip ahead. Will it be embedded on your website? The people you reach this way will be seeking you out. They’re looking for more information. Don’t miss an opportunity to have a longer, more in-depth conversation than you can in a thirty second commercial. Fourth Rule can help craft a video that works for the web. Email us at firstname.lastname@example.org to learn more.